A new study found forgotten subscriptions can raise sellers' revenue by over 200% in some cases.Rising costs of subscription services mean inattentive consumers could lose a lot of money.
After economist Neale Mahoney realized he forgot to cancel his Peacock subscription and paid for several months longer than he intended, he got curious about how many people were having the same problem.that he and another colleague from Stanford University joined forces with an economist at Texas A&M University to comb through millions of credit card records in a natural experiment — an observational study on when people canceled their subscriptions.
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