Down to Business: New candle business, Sea Love, gives customers an ‘experience’ beyond just shopping

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Q&A with Shefali Patel, who opened Sea Love, a candle bar and boutique, on Water Street in downtown Naperville.

Business: Sea Love Naperville Address: 120 Water St., Naperville Phone/website: 630-995-3018, www.sealovenaperville.com Owners: Shefali and Kal Patel, of Plainfield Years in business: Opened Sept. 16 What do you do? “We are an experienced-based retail boutique. People come in, learn the art of scent blending and create their own candle or reed diffuser,” Shefali Patel, 47, said.

Premade candles and other items are also available, like this candle that smells like salt air. What happens when someone books a time? “The reservation is for one hour. You come in with your group. ... Our team members are here to help guide you through the process. We take you to our scent wall first. We tell people to browse around. Smell the cork, not the wax. That will give you a better idea of what the candle will smell like when you light it at home.” Must you be in a group? “No.

 

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