These Companies Have a Plan to Kill Apps

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Apps made the smartphone. Now, companies are increasingly leveraging AI to envision a world without them.

Everyone wants to kill the app. There’s a wave of companies building so-called app-less phones and gadgets, leveraging artificial intelligence advancements to create smarter virtual assistants that can handle all kinds of tasks through one portal, bypassing the need for specific apps for a particular function. We might be witnessing the early stages of the first major smartphone evolution since the introduction of the iPhone—or an AI-hype-fueled gimmick.

“Everything is app-centric,” Yue says. “We’re trying to build a human-centric future. We’re trying to give people more power in this relationship. At the end of the day, whatever the next best interface is, wins.

 

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