Heineken, the beer company, just launched a phone

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Bodega,Heineken,HMD

Heineken is best known for making beer. Now, the company is launching a phone. Seriously.

What happens when Human Mobile Devices , Heineken beer, and a Boston-based streetwear brand named Bodega meet over some Lithium lager and discuss humanity’s unhealthy digital obsession? They make a phone. And they decide to call it the “Boring Phone.”

Recommended Videos It’s also transparent. Remember the Nothing Phone? This is The Boring Phone, sans any snazzy LED light strips. But there is so much going on here. Right underneath the cover screen of this glorious Nokia-wannabe flip phone, you can see a green motherboard. That color scheme blends perfectly with the green backlight of the screens, the one outside and the larger one inside.

The Boring Phone wants you to revel in the monochrome joy of Quick Snake instead of screaming into the mic while playing Call of Duty with terribly skill-devoid teammates. It also hopes you will click wonderfully pixelated images of good moments with friends rather than obsess over things like exposure, life-like colors, etc.

 

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