For 100 years, Sam Ash has been serving musicians around the country. The company's motto is 'Come in and play,' but soon its customers won't be able to."One of my buddies at school told me and we're all very sad because this is where we buy all of our stuff and they give us a student discount, so we love Sam Ash," said Grady Demmitt, a musician and frequent customer of Sam Ash in Hollywood.
Though Sam Ash did not release any specific plans on their store restructure, customers expressed that being able to visit the store and browse around their inventory is something they truly valued. "I feel like it's a pretty flagship store. Sunset boulevard and Hollywood. You're in the center of Hollywood. Center of the entertainment industry, you know," said Zach Rogers, another Sam Ash customer. "And it's closing, but, that is crazy that it's been around for 100 years. I didn't know that.