Amazon Shook Up the Streaming Ad Market in 2024. Will It Do It Again Next Year?

  • 📰 THR
  • ⏱ Reading Time:
  • 46 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 22%
  • Publisher: 53%

United States News News

United States United States Latest News,United States United States Headlines

After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025.

The streaming giant flipped a metaphorical switch, and turned on ads for all of its Prime Video users. Prime subs could pay a couple of dollars extra per month to avoid ads, but by all accounts very few did.Prime the largest ad-supported subscription streaming service in the world, and it took full advantage of the move, securing more than $1.

Regardless, any move by Amazon to expand its ad business is sure to give its competition heartburn, as viewers flock to shows likeWhen the company brought ads to Prime Video earlier this year, the streaming video ad market was flooded with inventory, and two top ad sales executives with rival streaming services says that they felt the pain, missing internal targets, even as their streaming ad revenue rose healthily compared to the year prior.

“Live sports content continues to drive scale and at Amazon we create meaningful opportunities for brands by combining customer reach with our first party insights and innovative ad tech,” said Danielle Carney, head of live sports and video sales for Amazon Ads, in connection with the, a dramatic expansion of its sports content, and a place to offer a slew of advertising opportunities to sponsors looking for a bigger piece of the sports pie.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 411. in US

United States United States Latest News, United States United States Headlines