A Volkswagen ID.4 electric vehicle charges via a CCS DC fast charger from Electrify America at a shopping mall parking lot in Torrance, Calif.If you're enjoying this article, you'll love our daily newsletter, The LA Report. Each weekday, catch up on the 5 most pressing stories to start your morning in 3 minutes or less.chargers, project lead Rushi Patel started with a blank Excel sheet and a lot of questions.
“We found our guests using new types of fuels, like electrons, and we wanted to be with them as part of that journey,” said Patel, the diversified energy manager at Metroplex Energy, a subsidiary of Racetrac. But he was clear that “it’s important to have an offer that does make money.” , utility prices, construction costs and a range of other metrics. He also took the company’s executives on a two-hour tour of charging spots in Atlanta, where Racetrac is based.
Patel says Racetrac is indeed seeing a bump in sales while people stop to plug in. The quality of the experience seems to make a big difference, he added, which is why the company has invested in features like canopies. “If you dial in the offering and make the experience great, not only will they pay a premium, but they’ll come back,” said Karl Doenges, executive director of charging analytics at The Transportation Energy Institute. But both he and Patel noted that there are still challenges to overcome; most notably how to coordinate utility costs with customer pricing.
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