His company helps businesses with their digital transformation—here's how they're getting AI ready

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Christine Tan spoke with Keshav Murugesh, Group CEO of WNS, at the 'CNBC Connect' event in Bangkok, Thailand, to learn how businesses can use AI to revolutionize their operations and unlock hidden potential.

Christine Tan spoke with Keshav Murugesh, Group CEO of WNS, at the "CNBC Connect" event in Bangkok, Thailand, to learn how businesses can use AI to revolutionize their operations and unlock hidden potential.Artificial intelligence is the topic de jour for not just the tech industry, but business in general. While many consider it a new technology, its history stretches back further than many might think.

"AI is not new. Artificial intelligence has been around since the 1950s," said Keshav Murugesh, Group CEO ofThe company helps its more than 200 clients across various industries with their digital transformation journey — by implementing AI solutions to optimize operations. Still, many businesses are underprepared for AI's impact, especially in areas such as government regulation, Murugesh toldHowever, Murugesh said there is a clear upside to investing early.

"Three years from now, if you are investing significantly in generative AI, you might be disappointed, right? As we have seen in many technologies, sometimes the hype is much bigger than the reality," Murugesh explained. "But, three years from now if you are not investing in generative AI, you are going to be terrified. Because those companies that made the investments now, will be far ahead of you," he added.

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