Your favorite movie probably follows a time-tested three-act structure: Set-up, confrontation, and then resolution.
Steve Jobs was a master of the conflict section, helping people see challenges they didn't even know they faced.Many successful writers of novels, blockbuster films, and made-for-TV holiday movies follow a time-tested formula. It's called the three-act structure. One key to act three is that the hero must be transformed by the experience. In "Frozen 2," Elsa's power balled "Show Yourself" is a transformation song where she has grown into her powers and is "no longer trembling."
This is the section where Steve Jobs shined. He could convince people that they had a problem they didn't even know they had. That's genius. For example, in 2007, few people thought they'd need a new smartphone until Jobs pointed out the problems with the current models. In 2010, few people thought they'd need another device in between a smartphone and a laptop computer until Jobs pointed out the problems an iPad would solve.
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Source: BusinessInsider - 🏆 729. / 51 Read more »