Three key trends we took away from CES 2020 - Business Insider

with automakers to include their vehicle platforms within the car, and they're trying to convince consumers to use their phone-based car services as well. in the car featured prominently in announcements, and while there have been key developments at the event and elsewhere, voice in the car isn't particularly groundbreaking anymore, but rather a matter of design wins and contracts. There's not a huge amount of room for further innovation in this space.

But there is the potential for massive growth and upheaval in the expanding market for in-vehicle visual entertainment. Amazon, for instance, deals to embed its Fire TV streaming platform into the backseat of vehicles from BMW and Fiat Chrysler so that passengers can watch video on seat-back monitors. with ViacomCBS, meanwhile, to build up content options for the 48-inch screen that's going to be included on its forthcoming M-Byte model.

Establishing relationships with automakers will be a key race moving forward so that tech suppliers and media companies can get their content in front of viewers' eyes, while likewise allowing purveyors of streaming media to improve their in-car experience before demand reaches the mainstream.Smart home technology often focuses on controlling media, connected home devices, and smart appliances.

respondents to a Business Insider Intelligence survey who own those devices, are playing music, asking general questions, and controlling home media devices.

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