Hotels Turn to Layoffs, Room Rate Cuts as Business Staggers

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Hotels reeling from the outbreak of the coronavirus are cutting room rates and starting to reduce staff, an effort to stabilize the business after plunging revenue, canceled group events and sharp declines in corporate travel

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The U.S. hotel industry absorbed a direct blow during the first week of March with revenue per available room, or RevPAR, a critical performance metric, falling 11.6%, hotel data firm STR said. That was the biggest weekly decline since 2013. Occupancy rates declined 7.3%.

 

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Hotel rooms are just like perishables: Once the date is passed you can’t sell them anymore. But many hoteliers refuse to treat their product like perishables and would rather leave rooms unsold than to offer discounts. They are their own worst enemy.

It's not just hotels. It's the airlines, airports, restaurants, bars, theme parks, convention centers, Uber/Lyft/taxi/shuttle/etc drivers, tourist shops, food trucks. We'll see the real collapse begin when a lot of those people start defaulting on loans and credit cards..

A month or more without a paycheck. This is devastating to hotel workers. Are there any safeguards available to them?

😔

So- people losing their jobs.

How do these businesses not have enough working capital to float fixed expenses (including staff wages) during unforeseen revenue shocks?

Why do we think that's what Trump wanted as far as bailouts go?

In Italy, the govt has closed them all. Be smart, stay home, now.

Keeping America great.

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