What a postponed NFL season would mean for TV advertising - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 12 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 8%
  • Publisher: 51%

South Africa News News

South Africa South Africa Latest News,South Africa South Africa Headlines

With most sports off the airwaves, advertisers have already pulled their spending on sports — and an NFL postponement would worsen that trend

With most sports off the airwaves, advertisers have already pulled, cut, or paused much of their spending on sports — and an NFL postponement would simply worsen that trend. The cancellation or postponement of live sports events has thrown billions of dollars in TV ad spend commitments into a state of limbo. Some could ultimately evaporate entirely , or if networks don't manage to secure "make-good" solutions with advertisers.

For the time being, most ad buyers who had planned to advertise on live sports events that have been disrupted by the pandemic are halting spend — as one ad buyer , "No sports means no budget for sports sites/networks.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in ZA

South Africa South Africa Latest News, South Africa South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Viewer interest in free streaming-TV services: YouTube, Pluto TV - Business InsiderStreaming-TV services like Pluto TV and Xumo are strategizing to attract the influx of people watching TV from home, but may still have a ways to go.
Source: BusinessInsider - 🏆 729. / 51 Read more »

How advertising execs are changing 2020 budgets, spending: TV report - Business Insider40 advertising execs who manage $90 billion in spending describe how they're shifting their 2020 budgets in a new report. Here are 4 key takeaways for the TV industry.
Source: BusinessInsider - 🏆 729. / 51 Read more »