How Hong Kong-Based Fashion Brand Sau Lee Navigated Its Business During COVID-19

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Here's how Hong Kong-based fashion brand Sau Lee navigated its business during COVID-19:

Our clothing is made in a nearby city, called Shenzhen. To this day I work with the same manufacturer I began the journey with, and I have developed a close relationship with the owner and workers there.

Guangzhou for some time now, so the past couple of collections we did, we did by e-chatting — so I would send over pictures of fabrics or details I was looking for, and then they would send over pictures on their end. We choose the ones we want and they ship us physical samples. So everything has been switched to online, which is a new experience for me.

Eldor: How did this impact Sau Lee, in the short-term? What did the situation mean, for your business, and did there also seem to be a long-term impact?There has been a ripple effect, industry wide. Initially China was in lockdown, which made getting goods out difficult for everyone. But as the virus spread globally, we started to notice a dramatic shift in demand.

2. I have also found myself running full speed for the past five years, and we are looking at this time as a unique opportunity to really take a step back and reflect on how we want to position ourselves better for when we can bounce back.First and foremost, everyone needs to prioritize their health right now by staying in and taking the correct precautions.

 

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