Coronavirus slows Edelman's goal to become $1 billion PR agency - Business Insider

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Coronavirus pandemic hobbles Edelman's race to become the world's first $1 billion PR agency

, it was a positive sign for public relations broadly and the agency itself as it seemed poised to become what would be the world's first $1 billion PR agency.

But then growth slowed. Edelman grew just 1.7% in 2016 and 2.1% in 2017, and declined 1.1% in 2018. Last year, Edelman had 2.1% in like-for-like growth, but the impact of foreign currency dragged down its results.Edelman made headlines last month when heSince then, the agency lost Samsung's social and digital marketing business for its mobile division, a $20 million account, according toAn Edelman rep wouldn't say if that dollar figure was annual.

Edelman grew after the recession partly by investing in emerging areas like digital, creative, and data analytics, and its CEO said that would continue.

 

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