Companies in Africa and Middle East are not delivering an effortless customer experience, says Dimension Data study

  • 📰 BDliveSA
  • ⏱ Reading Time:
  • 42 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 63%

South Africa News News

SPONSORED | DiDataMEA Most organisations believe customer operations will be positively affected by AI and CX robotics in the future, followed by business insight and customer intelligence and workplace management. Read more.

titled “The Connected Customer: Delivering an effortless experience”.

Only 31% fully define and track the value contribution of CX and more than a third can connect data relationships between channels — leaving the rest operating “blind” with no full view of the customer ecosystem. “Organisations that fundamentally understand their customers; know how to engage meaningfully; and are able to personalise service, will be forerunners in responding to customers needs,” she said.

This demonstrates that businesses need to create a smart strategy which bases AI on optimum data, organisations must learn to fill the gap between data management and integration, and prioritise an efficient data management platform. As it stands, more than half of data capture needs are defined and aligned to desired business outcomes, and just 19% have a dedicated team managing the company’s entire data lake.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 12. in ZA

South Africa South Africa Latest News, South Africa South Africa Headlines