Facebook's $400 million acquisition of the popular GIF site Giphy is under scrutiny by the UK's competition authority.
, a searchable library of shareable images, in May. The company said Giphy will be folded into the team at Facebook-owned Instagram and its vast library of GIFs will continue to operate separately.The UK's Competition and Markets Authority on Friday said it had issued an initial enforcement order, which essentially stops the two companies from integrating while the watchdog conducts its initial investigation. As yet, the CMA hasn't determined whether it will conduct an in-depth probe.
In its update, the CMA didn't say why it was probing the deal other than the fact it had competition concerns, though those concerns may hinge on Facebook's increased access to user data. "Developers and API partners will continue to have the same access to GIPHY, and GIPHY's creative community will still be able to create great content. We are prepared to show regulators that this acquisition is positive for consumers, developers, and content creators alike."
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Should be under antitrust scrutiny in the United States but I guess Zuckerburg paid off enough American politicians.
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