When Art Bell first pitched a 24-hour comedy channel back in the 1980s, coworkers and executives were skeptical.
This was the verdict from the head of HBO's head of original programming when I pitched my idea to her of an all-comedy channel in the late '80s. She also said, "What comedians would be on the channel? Their management would just die before they'd let them appear on a comedy channel." Until somebody did: One day, a casual conversation about it with the EVP of business development led to an impromptu meeting with then-chairman of HBO, Michael Fuchs.
When you finally get your shot at pitching your idea to the company, you'll end up talking to people across the organization: the top execs, the tech guys, the finance guys, operations guys — and they all need to be convinced. So talking about your idea polishes your ability to speak about your idea convincingly regardless of the person or circumstances.won't
The more senior they are, the more respected in the organization they are, the more helpful they can be if they're cheerleaders for your idea. This helps build momentum within the organization that you will need to get your project approved. After we started Comedy Channel, one of our first employees came from A&E, and he said as soon as he heard about us, he came to us looking for a job, any job. So aside from the ultimate satisfaction you'll get out of seeing your idea work out, you may end up with the job you always dreamed of. And that's no small thing.
Keep your dream alive as long as you can. Explore all options: taking the idea to another company, raising money yourself, finding outside partners.
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