Trump's targeting of Black voters on Facebook in 2016 shows microtargeting is a threat t... - Business Insider

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Trump targeting Black voters in 2016 shows Facebook's microtargeting is a danger to democracy, experts say

Channel 4 on Monday revealed a leaked cache of data from the Trump 2016 presidential campaign.

The data demonstrated the Trump campaign's strategy for categorizing different types of users to target them with content and ads on Facebook, a process known as microtargeting. Microtargeting is broadly not regulated in the US., who the campaign tried to dissuade from voting. "Facebook talks a lot about bad actors misusing its platform, but the truth is that the biggest bad actor on Facebook is Facebook," she added.

One major difference is simply in the Trump campaign's chosen tactics— using ads to deter and suppress voter turnout, rather than to boost it. Experts told Business Insider that Facebook's sheer scale and the obscurity surrounding the ads you see on your feed make it dangerous for scrutinizing when campaigns are engaging in tactics like this.

Rashad Robinson, a spokesperson for the activist Color Of Change PAC, agreed Facebook's actions are "too little too late for the millions of Black voters who were disenfranchised four years ago."

 

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Ugh Facebook

So the Facist Bigoted Racist CorruptDemocrats who's mantra of identity politics, is not the biggest enemy of Democracy seeing how they want to change rules when they lose.CorruptDemocrats believe African-American owes their votes to them.What's not RACIST than that. Trump2020

More from Biased Insider......

Are you saying Trump is not allowed to reach out to black voters?

Facebook is in Trump's back pocket.

Trump is a proud boy (only actual person in the top 4)

Load of S.

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