as consumers opt to shop online and largely stay at home amid the ongoing coronavirus pandemic. If more people are shopping around the same time due to the holidays, the problem could get worse.
Shoppers who buy from participating retailers — both online and in stores — during the 10.10 festival can earn rewards in the form of "kicks," which can then be redeemed for gift cards or donated to charities including St. Jude Children's Research Hospital, Pink Aid, Retailers United, Soles4Souls, The Mayor's Fund to Advance New York City, and the Breast Cancer Research Fund.
"The timing, coupled with what we've learned from Alibaba's Singles' Day — a newly created shopping holiday that turned into a resounding success for the Chinese retail platform — are key aspects of our decision to band together to create this event.", according to Alibaba, which hosts the 24-hour shopping extravaganza.
The festival also falls just before Amazon Prime Day, which was postponed to October 13 and 14 this year. Amazon has said it will offer, exclusively available to Amazon Prime members, as part of the shopping extravaganza. Here are the retailers that have signed on to participate in the 10.10 Shopping Festival, according to Coresight:
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