Cultivating the business potential of esports in the Philippines

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Ronald Robins, the founder of esports firm Mineski Global, talks about the work needed to establish a local esports scene and get it to its current status. DIGICONOMNI2020

However, Robins recalled in his Digicon talk on Wednesday, October 7, that it took a lot of hard work for the local scene to get to where it is today.

Robins said there has always been a stigma with wanting or choosing to play games professionally due in large part to a lack of understanding or knowledge. This became a roadblock in allowing the local esports scene to flourish early on. But he said this was the reason that pushed him to stop competing professionally in 2009 and start Mineski Global – a firm that could establish a professional scene for gamers across the country.For example, the Mineski Academy arm looks to educate communities on career opportunities in esports. It will also have partnerships with universities to drive esports curriculum development, which helps the academe and parents have a better understanding of esports.

Establishing a professional scene also attracts strategic partnerships with businesses that can promote the gaming industry and advance support for esports as a whole. Having these businesses on-board can change the perception of esports, turning it into a viable career option for gamers and a sustainable industry for stakeholders.“Our purpose is to serve the gamers. We are here to entertain. And we are here to serve you your passion,” said Robins. –

 

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