How a 'professional namer' broke into the field of branding major companies and products, and his tips for choosing a name that sellsIt isn't just cottage psychics and online influencers getting in on the act. Large corporations are exploring the mystical — with mixed success.was patented in 1891
by the Kennard Novelty Company. Within a year, the company grew from one factory in Baltimore to two in Baltimore, two in New York, two in Chicago, and one in London. By 1967, the patent was in the hands of toy company Parker Brothers and annual ouija board sales reached 2 million — more than Monopoly.
In 2018, cosmetics giant Sephora launched their $42 "Starter Witch Kit", containing sage, tarot cards, and rose quartz. After witches around the globe decried it as cultural appropriation, Sephora
ConversationUS Uhhhh....witchcraft ?
ConversationUS wow
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