How packaging industries and consumer brands are working to reduce plastic waste - Business Insider

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How packaging industries and consumer brands are working to reduce plastic waste ING_News ad

European consumers, the government, and manufacturers see plastic waste as a major environmental problem and want to take steps to reduce it.

. As consumer pressure mounts, the government, the packaging industry, and consumer brands are working to solve the plastic packaging problem. of €0.80 per kilogram on non-recycled plastic waste in the EU, starting in January 2021. Details of how the measure will be implemented in individual EU member states and the European Parliament's approval are still pending. Still, the reception of the decision has not been all positive.

Why is the use of recycled plastics so challenging? One reason is that it is complicated: It depends on the entire plastics value chain — not just one organization's commitment. "A lot of our agenda is about making our packaging recyclable," she says. "But it's also about moving away from virgin materials and using recycled or bio-based source material for our packaging."

 

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