In March, when the Covid pandemic first began, Dwayne "The Rock" Johnson was getting ready to launch his tequila brand, called Teremana.
During the lockdowns in the spring, off-premise liquor sales rose 34.1%, with more people drinking at home rather than in bars and restaurants, according toJohnson said he's "always been a tequila drinker," and had the idea for a tequila business for the past 10 years, but held off launching until three or four years ago when the timing felt right.
When it comes to running a liquor business, "I am learning on-the-go," he said. "Baptism by fire, I like to say." Johnson said that, while Teremana is a celebrity brand first, "this is a legacy play," he said. "Ideally, I'd like to get it to the point where the brand can live on its own without me."
TheRock Becoming a puppet for China pays well! I once had respect for D, from the U, until China bought control of him! Bought the XFL using China money. China knows, in order to manipulate the American youth, it's done via sports! Right NBA NFL? SundayMorning SundayThoughts
TheRock Tldr: when famous people put their name on something it sells a lot. They get richer. Congrats on a totally unoriginal idea
TheRock this is terrible news
TheRock Its his name not the Tequila
TheRock Because everyone became an alcoholic. There is even a FB page promoting it... which I'm proud to be part of. Lol
TheRock How to make a small fortune selling fancy liquor: 1. Have a large fortune 2. Lose money selling liquor You'll have a small fortune STAT.
TheRock Shouldn't this be labeled and ad ? That's what it is.
TheRock Ummm. Don’t care. No one should.
TheRock He learned “It takes $ to make $”
TheRock Boycott
TheRock I received one bottle “gift” for Christmas I like it.
TheRock Step 1, Be 'The Rock'. Step 2, Find someone who makes tequila. Step 3, hire designer for new logo. Step 4, sell 300,000 cases. There, no need to read the article.
TheRock Here's what learned: celebs promote alcohol to their fans, destroying the lives of the very people that look up to them.
TheRock You can't keep up with demand if you want quality...
TheRock Teetotal 🙄🤔
TheRock Ppl are drunks?
TheRock Very sad video👆😲
TheRock We dedicate our newest single, Country Blues, to all American Patriots, Veterans and Service Members past present and future. This one's for all of you.🇺🇸 countrybluesforveterans
TheRock If the US military shoulders your burial services, say please and thank you
TheRock I like my tequila on therocks
TheRock wow
TheRock Mm!
TheRock Impressive
MakeIt
MakeIt $300 million usually helps the learning process. 👍🏻
MakeIt Still waiting till America crush into pieces
MakeIt Johnson is leaning to name the new project: 'Tequila Rockingbird'.. - Dwayne 'The Rock' Johnson on starting a tequila business: 'I am learning on-the-go.' (via MakeIt)
MakeIt He should run for the next president.
MakeIt Keep it Biden supporter
MakeIt Trump selling sand to arabs
MakeIt Arnie 9mm selling salt
MakeIt Cactus belong to everyone
MakeIt Make 🌵 free again
MakeIt 🤫he is Teetotal who done the tasting?
MakeIt nice
TheRock Curious that a large number of celebrities all have tequila / alcohol related side hustle businesses. Clearly, there must be a company (Similar to fragrance industry) actively pitching 'branded tequila' to celebrities.
TheRock Great news! 'I'm a big proponent of covid-19' The brand sold more than 300,000 9-liter cases in the past nine months. During the lockdowns in the spring, off-premise liquor sales rose 34.1%, with more people drinking at home Johnson made $87.5 million in 2020
TheRock
TheRock
TheRock horrible
TheRock Who cares about this liberal's guy tequila? the best tequilas re in juadalajara mexico !!
TheRock He learned that you can profit disregarding the health of others...after all, money is more important than everything & everyone
TheRock What if my surveillance people change jobs?
TheRock The Rock needs to layoff of the heavy drinking 🍻
TheRock Seems like every celeb has a tequila brand these days and they are all doing well. I did not know tequila is that popular. Tastes like rubbing alcohol to me.
TheRock In other words, as long as you are really FAMOUS, you can pretty much sell anything and it will take off and be a huge success. Got it.
TheRock nice
TheRock I don't get it. I've been posting my gofundme campaign about 200 times a day for days now & only 6 lovely souls helped my family. I'm trying not to lose it emotionally. But with evey tear that falls down my cheek fuels my despair. So now I try to balance my heart to the feather.
TheRock DoneWithDwayne He threw in with the evildoers. BadMove
TheRock Difference is celebrities used to be in the adverts. Now they pretend to be the founders. Clever advertising but when did getting pissed ever help a family?
TheRock good