Japan BrandVoice: Japan Is Innovating Mobility As A Service And Creating A $61 Billion Market

If a bullet train is five minutes late, it’s national news. Railway companies also operate large station shopping complexes and have played a major role in the growth of Japanese cities. But their bottom line is overshadowed by shrinking ridership due to the declining population. To compensate, they’re trying to address passenger concerns about the coronavirus while making it easier for tourists, women and elderly people to get around.

“Japan differs from the West in that its public transit systems are predominantly run by the private sector,” says Tsuchida Hiromichi, director of the ministry’s Mobility Service Promotion Division. “This means different players can work together to make MaaS as efficient as possible.” “Japan has many transportation players, with competition resulting in better services,” says Tsuchida. “That’s why transportation in Japan is punctual and safe and has broad coverage. Each of these aspects is sophisticated in and of itself but by combining them, MaaS in Japan has great potential.

For instance, it has cooperated with the Tokyo Metropolitan Government to suggest ways of easing congestion on mass transit systems to mitigate spread of the coronavirus. It has also proposed ways in which Kaga City can use mobility solutions to help elderly people get around and to help tourists discover lesser-known attractions such as its hot springs.

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