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Asia’s Online Video Market Passes $30 Billion as Paying Subscriptions Grow

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Asia’s online video market surpassed $30 billion for the first time in 2020, according to new research. For the first time too, subscription income overtook advertising revenue across the region as…

The MPA report showed region-wide online video revenues of $30.5 billion in 2020. The company forecasts average growth of 12% per year, to reach $54.5 billion by 2025. Ex-China revenues grew by 14% in 2020, to reach $14 billion. These are forecast to grow faster yet, at a compound rate of 16% per year to hit $30 billion by 2025, with the SVOD:AVOD ratio by then moving to 52:48.

“Both Tencent, iQIYI are hoping their premium Chinese dramas and movies scale up in Southeast Asia while they add anime, Korean content and where relevant local acquisitions and originals. Tencent Video’s WeTV has been particularly successful in Thailand and has started to grow meaningfully in Indonesia.”YouTube is the dominant player with some 60% of total AVOD revenue in Asia Pacific, ex-China.

Disney Plus ended 2020 with 30 million subscriptions in Asia , MPA estimated. “Its subscribers in India are low-ARPU but the platform could secure 80-100 million subscribers in India if it can retain key sports rights and invest in local originals.

 

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