Aisha Ochuwa is the founder and CEO of the ‘Everything Beautiful by Aisha Ochuwa ’ brand; one of the fastest growing jewelry brands in Nigeria. She has spent over a decade in the business and is indeed a typical new generation entrepreneur.
In the book, she shared secrets on how to successfully sell jewelry online from dreaming the business to setting it up and running it legally and profitably. Her first emphasis in the book was creating a business plan. Although not compulsory, it is necessary to give clarity and show seriousness. She went ahead to explain the need to study the already existing websites on jewelry business to serve as a precedence.
According to Aisha, in creating a workable plan, you need to provide a detailed description of what makes your business unique. You also need to answer these questions:• Who and who would be in your management team?• What are the likely potential problems you might encounter? Since your ‘outlet’ or ‘shop’ is the online space, you need a solid technical frame work. The technical frame work starts from creating a Domain name. A Domain name is an online location or address of your shop. Your domain should show the personality of your brand and make it easy for your customers to find you.
As a qualified lawyer, Aisha has this to say: “Although laws differ from state to state, there are certain legal requirements that you should not avoid whether the business is offline or online; you have to ensure that you carry out all the legal requirements necessary for your business.” Once your customers place orders and the payment is confirmed, you need to handle the packaging and shipping of orders carefully. Ensure that the goods you post as available are available before you accept payments from customers.