Independent investment company Fledge Capital has announced a 25% shareholding in sports and workout supplements brand Ultimate Sports Nutrition . The company holds a R2.3 billion investment portfolio and has preference for consumer brands with wide appeal such as WeBuyFurniture, Oasis Water, King Price, Atterbury Property Investment, BetterBond and Genric Insurance. Its previous investments included Dis-Chem, WeBuyCars, Burger King and The Club Surgical Centre.
9% USN’s 100% home-grown business with a turnover approaching R2 billion was founded by Albé Geldenhuys in 1999 and provides refined protein and sport supplements. “As a globally trusted name, USN is well positioned for the world’s renewed focus on healthy living,” says Geldenhuys. “The only partner I trust to continue growing and scaling USN with me is one that can add significant long-term value beyond providing growth capital, and that is exactly what Fledge Capital brings to the table.