Selling Snoopy: How Peanuts Fashion Became Big Business

  • 📰 WSJ
  • ⏱ Reading Time:
  • 17 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 10%
  • Publisher: 63%

South Africa News News

South Africa South Africa Latest News,South Africa South Africa Headlines

Gucci, Marc Jacobs, H&M and more have designed apparel using art from Charles Schulz’s treasured comic strip. Between the clothing collaborations and an Apple+ content deal, Peanuts must grow without sacrificing its original spirit, writes rorysatran.

If your Valentine is a Peanuts fan, you’re in luck. While your sweetheart curls up in front of a rerun of the animated special “Be My Valentine, Charlie Brown,” you can shop online for any number of Peanuts-themed V-Day gifts: a Snoopy-and-Woodstock charm bracelet from Alex and Ani; matching family pajamas from Hanna Andersson printed with Snoopys clutching hearts; a full skirt from Unique Vintage printed with an image of the Peanuts gang; J.

Today, the Peanuts brand is everywhere. Clothing accounts for about a third of the merchandise sold, which also includes home décor, publishing, toys and gifts. And the Peanuts franchise is being introduced to a new generation thanks to a 2020 Apple+ deal to air its classic specials and create new shows and movies.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

rorysatran I'd rather sell Winnie the Pooh merch.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 98. in ZA

South Africa South Africa Latest News, South Africa South Africa Headlines