Cellar's market: Recovering wine tourism set to add R5.7bn to SA economy this year | Fin24

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Wine tourism in SA plummeted in 2020 due to the impact of the Covid-19 pandemic and related lockdowns, but is expected to reach R5.7 billion by the end of 2022.

Wine tourism is regarded as a crucial sector for the local industry, creating revenue and jobs.It was heavily impacted by the Covid-19 pandemic and related lockdowns, but is on a recovery path.

Data shows that in 2019, therefore before the pandemic, wine tourism accounted for 15% of local wineries' total turnover. "Although international visitor figures remain low, especially for mid-week travel, there is a positive energy among wine tourism destinations. We're seeing new hiring, product launches and events."Wineries are focusing on quality, maintaining competitiveness and building capacity.

 

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