Opinion | Don’t let the rainbows fool you. Companies are all about Pride except where it really counts

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Emma Teitel: Don’t let the rainbows fool you. Companies are all about Pride except where it really counts

In early June, I was at the Eaton Centre surrounded on all sides by trademarked rainbows and endless corporate sponsored affirmations of LGBTQ Pride.

It’s just one of a thousand examples of the inharmonious nature of corporate Pride season — a season that is ironically beginning to look a lot like corporate Christmas season. Needless to say most brands tend to avoid visual sex puns and instead slap a rainbow on whatever they’re selling and call it a day.

It sure is. This month numerous Pride events in the United States were cancelled in response to violent threats from far-right extremists. In Idaho, authorities arrested 31 members of a white supremacist group called Patriot Front after they were found parked near a Pride event huddled inside a U-Haul truck full of riot gear. In San Francisco, another white supremacist group barged in on a drag queen story time event at a library hurling hateful obscenities at the participants.

 

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Its all a farce, its only for the money. The government is always in on it as well.

So sick of it

…, in the butt

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