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Camila Mendes has a new role — and it’s not a TV show or movie. The Riverdale actor is getting into beauty. Mendes joined skincare brand Loops as a partner and Creative Director. The popular face masks are a celeb favorite, with fans including Emily Ratajkowski and Emma Roberts. According to the brand, Mendes will “spearhead innovative product development” as the company expands into Ulta Beauty stores.
“I’m thrilled to join Loops to bring the brand into its next phase. I’ve always been a fan and love the face masks, so to be a part of its future development in this way is a dream,” Mendes said in a statement. “In taking on new roles in my career, my skincare routine is where I really reset from the day and nourish myself. Loops helps me maintain my routine in the most effective way possible, so I’m excited to help grow a brand that is authentically part of my everyday life.
Loops is sure to expand its offerings but for now, it hawks face, eye and lip masks for different skincare needs. The hydrogel mask material is both comfortable and eco-friendly. Each formula is non-comedogenic , and free of parabens, sulfates, phthalates, synthetic fragrances, drying alcohol and mineral oil. If you haven’t tried them, now’s a perfect time. Shop some of our faves, below.
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