ky Kurtz farms in the desert. The co-founder and CEO of Pure Harvest Smart Farms—located outside Abu Dhabi, where temperatures regularly top 113°F—and his team use the challenging environs to trial new crops and technologies that have the potential to change farming in climate-challenged areas. Pure Harvest also provides produce to supermarkets and restaurants in Dubai and across the region using less water, which is important in one of the most arid regions of the world.
Kurtz founded Pure Harvest Smart Farms in 2017 with his co-founders Mahmoud Adi and Robert Kupstas. Passionate about food insecurity, they spent the first year studying high-tech food–production systems around the world, as well as searching for the optimal site for their first farm.Kurtz’s farms in the UAE started out with “nothing but a PowerPoint, a pile of dirt, and the promise of what we would do,” says Kurtz. But Pure Harvest quickly proved it was built on more than a promise.
It now produces 14 types of leafy greens; two varieties of strawberries, with seven more being developed; and almost 30 varieties of tomatoes, the product that started it all. With limited availability of local, seasonal produce, the UAE has typically imported much of its food, often air-freighted, which comes at a high cost, both economically and environmentally.
Kurtz hopes the company’s data-driven technology can become a model for other regions that are experiencing climate stress. “We believe that we can develop a local-for-local solution where it’s needed most, and we’ve battle-tested that capability in one of the harshest environments in the world,” he says.The Next Hottest