Companies look to reach deskless employees

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With some 80% of the global workforce no longer sitting behind a computer, companies are meeting employees where they are by embracing digital forms of communication, like internal apps.

Leaders in industries like agriculture, healthcare, retail, manufacturing, transportation, and construction cascade important information to employees through managers — and this game of telephone can be risky, inefficient and lead to turnover.

The platform — which operates like an internal Facebook — allows employees to connect with each other, post, and see company updates on their feed. According to chief communications and corporate affairs officer Adam Collins, it works for them because it leads to more interpersonal connection and feedback.

 

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