Company or cult? Inside the wonderful world of Disney’s D23 ‘fanstravaganza’

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About 100,000 people attended D23, Disney’s biennial “ultimate fan event”, this month. Karl Quinn wished upon a star and joined them.

, about Steve Rogers . But while it was written by Tony-winning composer Marc Shaiman, the musical doesn’t actually exist. It’s just an elaborate joke, set up in a couple of Marvel movies before being delivered in full in the Disney+ seriesIn some ways, the number perfectly encapsulates what this event – and, arguably, what Disney – is all about. Fandom is its own reward, butFor the company, fandom drives engagement, and engagement drives profits.

Right now, streaming is where the action is: Disney+ hadn’t even been launched when the D23 Expo was previously held, but it now has 221 million subscribers worldwide; as many as Netflix. But it’s impossible to overstate how important the parks are to the way people feel about Disney. Many of the company’s 195,000 employees work in them , though like all Disney workers, they are called “cast members” rather than employees.

“I understand how much Disney means to you all,” he says, “and I feel so lucky that it’s my job to keep giving you brand new reasons to feel that way.” -themed corner of the park, and see a droid workshop and life-size Millennium Falcon I am instantly 12 years old again, dreaming of lightsabers and X-wing fighters and cute girls with silly hairstyles.

 

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