Kanye made Adidas billions. Now he could cost the company its reputation.

FILE - Kanye West arrives at the Vanity Fair Oscar Party on Feb. 9, 2020, in Beverly Hills, Calif. West’s Twitter and Instagram accounts have been locked because of posts by the rapper, now known legally as Ye, that were widely deemed antisemitic, according to reports, Sunday, Oct. 9, 2022.

Yeezy generates an estimated $2 billion a year, close to 10 percent of the company's annual revenue, Morningstar analyst David Swartz said. Ye, who has won 24 Grammy Awards and released numerous critically acclaimed platinum records, has had a significant impact on the music industry over the past two decades as a rapper and producer. His break in fashion began in 2009, when he partnered with Nike to release the Nike Air Yeezy 1. But Ye became unhappy with his Nike deal.Adidas partnered with the artist in 2013. The company announced a major expansion in 2015, relocating hundreds of employees from its German headquarters to its U.S.

But as he had with his past partnerships, Ye aired his grievances with Adidas in public. In June, he accused the company of stealing his designs, calling out Adidas chief executive Kasper Rorsted by name in a tweet. Kardashian, a reality TV star and business executive in her own right, released a statement asking for "compassion and empathy" because Ye was dealing with mental health issues. In the years that followed, Ye spoke ill of Kardashian, her family and her then-boyfriend, comedian Pete Davidson.

nancylevine If adidas doesn’t cut ties with that dude I don’t think I can ever shop there again

His designs were garbage !

Before anyone know who Kanye was everybody knew what Adidas was Kanye probably wear Adidas when he was a kid in any case I don’t think he’s capable of crashing that whole brand that they might look bad but they to cut ties that’s all I can do

Lol they’ll be fine lol 😂 and so will Kanye lol 😂 Only reminds us of this song is getting hot in here by Nelly

At least he's telling the truth.

Great article! Many people stop wearing adidas and gap when controversial figures like kanye was their top promoter! Love puma

Woah, woah, woah. What racist T-shirt? You are bitching about antisemitism that's fine, but saying WhiteLivesMatter is racist makes you lose all credibility

Kanye is ONE PERSON .. melodrama much One Endorser of a few Product Lines is NOT that Powerful

Well did they steal his designs? If they did that’s really horrible.

Boy, don't fall off the script or the world will cancel you.

Kanye is free now to hook up with Marjorie Taylor Greene. They deserve each other.

Racist t-shirt?

'racist t-shirt' Yikes

All day I dream about saddles lol

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Kanye West shows porn video to shocked Adidas execs during business meetingThe apparent point of the X-rated film was to draw a parallel between its plot and West’s business dealings with the activewear company. Bahahaha There you go!! He showed them a clip and wanted his spot to look like the clip!! Genius!! One thing for sure costumer would remember the commercial for years 😂
Source: nypost - 🏆 91. / 67 Read more »

Kanye made Adidas billions. Now he could cost the company its reputation.For years, Adidas executives kept quiet when celebrity partner Ye, the musician and fashion designer formerly known as Kanye West, made headlines for controversies - they even stayed silent when the artist publicly disparaged the athletic brand's CEO. But the German-based company broke its silence last week, days after the artist ignited widespread outrage by wearing a 'WHITE LIVES MATTER' T-shirt at his Paris Fashion Week show. Adidas said Thursday that it is reviewing its business deal with Ye All day I dream about saddles lol 'racist t-shirt' Yikes Racist t-shirt?
Source: YahooNews - 🏆 380. / 59 Read more »