Viral TikTok Frozen Dumplings Company Xiao Chi Jie To Rebrand and Enter Retail Upon Raising $10 Million Series A Led By Imaginary Ventures

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Xiao Chi Jie (XCJ), a frozen soup dumplings brand that could be translated as “street food avenue,” has TikTok to thank for help going viral.

Maintaining the same restaurant quality for frozen dumplings has proved to be challenging from the outset when XCJ started manufacturing all its products in-house in a large capacity. “No one else is going to nerd out on things like dough-to-filling ratio, percentage of dumplings with cracks, and the variance of grams of soup in dumplings like we are,” Wang said, “and we must make the investment in our process to ensure the quality is up to our standards.

However, shipping costs from dry ice, specialized liners and such also increased dramatically as the company ramped up its production. “Supply chain efficiency is one of our most focused areas.” Wang added, “At this point, we have grown to the scale required to find large efficiencies and pass those cost savings to our customers.

Sam Perry, VP of U.S. Retail at Impossible Foods, commented: “It’s an honor to work with a dynamic brand that shares our commitment to making delicious products. XCJ puts their heart and soul into their food — you can taste it in their dumplings, which first put them on the map. These new noodle kits are no different, and Impossible Pork is an awesome addition. We think they're going to be a huge hit with consumers.

 

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