, in response to a tweet that said,"there's a reason why your 98% of your stores closed down")
"We would prefer to have that ratio instead of people not even knowing that you still exist," he said. When paint company Sherwin-Williams finally embraced the reach and power of TikTok, it may have been too late. earlier this year after firing an employee in 2020 after his account became famous for mixing Sherwin-Williams paint. Tony Piloseno was a college student at the time, working part-time at a store in Ohio. He grew hundreds of thousands of followers by creating soothing videos of himself mixing different paint colors.
Two years later, he received a notification on TikTok that Sherwin-Williams had finally created a brand page, which he was tickled by. Sherwin-Williams employees told Insider under anonymity that they thought it was a little too late for the brand to get on board — and their content wasn't as creative as what Piloseno offered.
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