Fan accounts on social media face the business side of sports — just like the players they admire

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They can spend years tracking and documenting their favourite player’s every move. But what happens when that player gets traded?

Like everyone in the family, Josias Hernández had always believed that his cousin Teoscar Hernández was destined for greatness in baseball. But when the young outfielder got traded from the Houston Astros to theThat’s when he jumped on Instagram and created the“In the beginning it was hard creating an account for a player who is not too recognized in the majors,” he said as he looked back at the early days of trying to lure fans on his page.

Often these accounts have no direct affiliation with the player they promote, and many don’t last long. Some exist because of a player’s importance to a franchise they play for and will become less active or completely defunct when that player leaves the team.on Instagram, which was increasingly popular during the Japanese forward’s time with the Raptors, has not posted a single update since the 28-year-old was traded to the Brooklyn Nets last summer.

“I feel it is a kind of love that only they can feel,” he said. “It’s an amazing feeling and I’m sure he feels the same way.”

 

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