Snap's earnings may hold positive news for Meta, Google -analysts

Snap Inc blamed a poor economy and increased competition for its ho-hum quarterly earnings, but a rise in the key ad metric could mean good news for Facebook owner Meta Platforms and Alphabet, analysts said on Wednesday.

That could"be viewed as a healthy sign for Meta and Google," whose businesses are tuned to direct response advertisers, said Mark Shmulik, senior analyst at research firm Bernstein. Similarly, Meta has said in previous quarters that the bulk of its revenue comes from direct response advertising. Facebook and Instagram reach billions of users, turning them a key part of the marketing strategies of many brands.

The weak outlook pulled down the shares of rivals Meta, Google, and Pinterest, which also earns revenue by selling digital advertising, on Tuesday.

South Africa South Africa Latest News, South Africa South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Facebook seeks to block $3.7 billion UK mass action over market dominanceLONDON : Facebook on Monday asked a London tribunal to block a collective lawsuit valued at up to 3 billion pounds ($3.7 billion) over allegations the social media giant abused its dominant position to monetise users’ personal data.Meta Platforms Inc, the parent company of the Facebook group, is facing
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »