For business-to-business companies to remain competitive, it’s no longer enough to sell great products. They also need to deliver new levels of customer service that reflect the digital expectations of customers today and deliver on the more personalized, fast, and effortless experiences that digital tools and data-driven capabilities can offer.
This report will explore how B2B businesses are strategically preparing their customer service organizations for the challenges ahead, as well as the new technologies, processes, and capabilities they’re focused on to better align customer service with business goals. It will reveal the best practices these businesses are following and the challenges they face, as well as how they’re overcoming them.Accelerate your career with Harvard ManageMentor®.