Retail Trading Just Hit An All-Time High. Here’s What Stocks Are The Most Popular

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Retail trading hit an all-time high this year, according to JPMorgan data, as non-institutional market participation enjoys a renaissance amid a favorable start to 2023 for equities, even surpassing 2021’s high-profile, meme-driven surge in day trading.

... [+]The percentage of total trading volume coming from retail investors was about 23% from January 25 to February 1, JPMorgan’s Peng Cheng wrote in a note to clients this week, narrowly edging out the record retail share of 22% in the pandemic-fueled trading frenzy and a massive increase in retail volumes since late last year, when it hovered at about 15%.

Meme stocks like GameStop, AMC and Bed Bath & Beyond are each up 35% or more this year, despite the latter being on theof insolvency, and retail volume remains concentrated in smaller stocks, but habits of day traders are shifting, according to Cheng’s analysis. Retail investors are accounting for an increasing percentage of total trading volume for large cap stocks, according to Cheng, and the most-bought stocks among non-institutional traders were Amazon and Apple, while the most sold was Tesla.

Cheng also shared a declining percentage of options trades among private investors, with the high-risk, high-reward trades accounting for about 12% of all trades in the most recent week, down from about an 17% share in early 2021.from the last 24 hours on the WallStreetBets subreddit, whose more than 13 million subscribers drive much of the retail trading activity, reads: “​​META Yolo, up $75k so far, gunna keep holding.

 

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