Below, she outlines five market shifts affecting e-commerce locally and globally, and how the industry could respond: 72%
are either extremely or very concerned about their personal finances. This means consumers will be looking for ways to save money, such as by putting off purchases until they are on sale and by buying in bulk. This is where e-commerce companies can find creative ways to help, such as by offering discounted deals more frequently and buy now pay later financing.
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