News Formal

Big Tech Q1 Earnings to Peel Back Curtain on Digital Ad Market

  • 📰 Variety
  • ⏱ Reading Time:
  • 36 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 18%
  • Publisher: 63%

South Africa News News

South Africa South Africa Latest News,South Africa South Africa Headlines

For Variety VIP+ subscribers: Big Tech Q1 earnings are set to peel back the curtain on the the digital ad market, and it’s a moment of truth

Big Tech is still as big as ever. The Big Five — Apple, Microsoft, Amazon, Alphabet and Meta — raked in a whopping $1.5 trillion in sales last year.

After being the major growth story within advertising, digital advertising has officially begun to lose steam, with growth in the U.S. slowing to just 10.8% in 2022, down from 35.4% in 2021, according to a new report from IAB and PwC. According to Insider Intelligence, Meta and Google combined represented 60.6% of U.S. digital ad revenue in 2022, which was down from 61.6% in the prior year. The Meta-Google duopoly’s fall from grace will likely continue as other players, including TikTok parent Bytedance and Amazon, continue to steal away market share.

Despite the slowing growth, it’s not all bad news ahead for digital media, and there are some reasons to be bullish on the space.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 108. in ZA

South Africa South Africa Latest News, South Africa South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Amazon, Facebook, Google Headline Busy Earnings Week for TechTech companies including Google parent Alphabet and Amazon as well as stalwarts from the food, pharmaceutical and energy sectors highlight a busy earnings week
Source: WSJ - 🏆 98. / 63 Read more »

Tech earnings to test markets' 'most crowded' trade By Reuters*MEGA-CAP TECH EARNINGS THIS WEEK TO TEST WALL STREET'S 'MOST CROWDED' TRADE $DIA $SPY $QQQ 🇺🇸🇺🇸
Source: Investingcom - 🏆 450. / 53 Read more »

EUROPE All aboard the tech hype train as earnings rumble inA look at the day ahead in European and global markets from Wayne Cole.
Source: Reuters - 🏆 2. / 97 Read more »

Morning Bid: All aboard the tech hype train as earnings rumble inA look at the day ahead in European and global markets from Wayne Cole.
Source: Reuters - 🏆 2. / 97 Read more »

Stock futures slip as tech heavyweight earnings loomA cautious tone enveloped markets as investors eyed a busy period of corporate results and economic data that could color the Fed's interest rate decision.
Source: MarketWatch - 🏆 3. / 97 Read more »