The games industry's response to AI? Reverence and rage

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At GDC in late March this year, AI was everywhere. There's always a buzzword at GDC of course, with the previous years'…

, the European Union proposed its first AI copyright regulations, which would require companies using generative AI programs, such as ChatGPT, to disclose any copyrighted material used to generate its output.

Microsoft's approach, at least according to its own also-sponsored talk, seems to be similar."Our QA teams have been using scripted, automated bots for testing for decades," said Kate Rayner, technical director at Gears of War studio The Coalition."They've been exploring embracing AI tools to see how it can empower them to do more.

Zhang also took several moments to emphasise the"huge opportunity" AI provides for improving accessibility and inclusivity in games."How can we enable players from different cultures to talk to each other in a seamless way? How can we make sure that our games can be played by players with differing abilities to come along and play in an even playing field?"

Paweł Sasko, quest director at CD Projekt Red on Cyberpunk 2077 and lead designer on The Witcher 3, is less concerned with the risks of AI and broadly a little more optimistic, in part because when it comes to replacing artists, he feels AI just isn't good enough at doing their jobs. Regarding a second possible use -"ChatGPT... everything connected to text generation" - Sasko was less optimistic because, in his view, the technology just isn't up to it."There's already been a lot of work going on in the majority of big companies, [who] are trying to figure out how to actually use AI here as a tool on the writing team.

Still, for CDPR there might be some clear benefits. Voice acting is"one of the most expensive parts of the game".

"I don't think it's going to replace artists, writers, voice actors in any way. I cannot see it happening, at least at this stage." - Paweł Sasko, quest director at CD Projekt Red. "I started thinking about the zeitgeist of 2023," Duffin explained, and"two things jumped out at me: AI, and feedback culture. It's worth mentioning I am not an AI expert, if I say anything insightful here, it's regurgitated from people who are smarter than me".

"And I don't want to be the woke police here but every human that Midjourney produces is pretty hot; nobody's average, nobody's ugly.

King's Steve Collins, when asked whether the company's pivot to"AI-first" philosophy might mean a shift from a large number of human beings working on testing, to reliance on their AI tools, said:"I think we still have a large number of human beings, that's the thing! What we're trying to do is: how do we scale? How do we scale or create thousands of new...

 

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