If you buy through links on BGR, we may receive an affiliate commission.The US smartphone market has declined 17% YoY in Q1 2023 due to inventory correction and weak consumer demand. On the other hand, the iPhone has increased its market share to 53% in Q1 2023 from 49% in Q1 2022, showing that Android owners are switching to Apple.has the biggest market share, Samsung maintained its second position with an unaltered 27% share.
Senior Analyst Maurice Klaehne noted, “While prepaid brands saw significant YoY shipment declines, there were some silver linings. Samsung’s Galaxy S23 shipments were up double digits YoY, while the Galaxy A14 5G performed exceptionally well in prepaid. The gap between low-end and premium devices seems to be widening, creating a vacuum in the mid-range device category.”
While the Counterpoint Research report points out a declining smartphone market, the publication doesn’t say much about Apple’s leadership. Besides, the company has “managed to increase its market share despite a YoY drop in its shipments.” Last year’s supply chain constraints could be behind this increase in market share, which made it impossible for iPhone users to buy Apple’s latest flagship phones. With a higher demand after the holidays, the company made a profit in the first quarter of the year with theAssociate Research Director Hanish Bhatia also commented on the Android to iOS switch.