It's hard to explain the appeal of the various Truck Simulator games to someone who hasn't played them. They're almost like chill-out games, an experience where you do all the thinking at the start before relaxing for a while with the radio and watching the scenery drift by. I'm sure the actual trucking life is very different but, to me, these games are all about achieving a kind of highway zen.
American Truck Simulator now features billboards with recruitment ads dotting its virtual United States , which point players towards Schneider's careers page. And according to the developers, this is the first of what may be many. There's some bumpf about how Schneider National fits into providing interesting organic details to the game world, before we get to the real reason. Apparently there's a lack of truck drivers, and this allows SCS Software"to assist the need of the trucking industry in general considering the current shortage of skilled professionals."