Musk has dropped the prices on Tesla models six times since the start of the year, kicking off aSo far, Tesla's pricing strategy has been seen through the lens of the EV market and Musk's efforts to protect Tesla's spot as the number one seller of electric vehicles in the US, but now Tesla's vehicles are priced more comparably with the entire vehicle market.now starts at $46,990. Add on the $7,500 EV tax credit, and you can now purchase a Model Y for around $42,500.
"For so long people have seen price and infrastructure as the limiting factors for buying an EV, and Tesla has just blown that out of the water," Martin French, managing director at consultancy Berylls, said in an interview."They've just said, 'we can offer you a vehicle at about $40,000, and by the way, you can use our Supercharger network.'"
In addition to price reductions, Tesla has been dangling special offers like free charging for new customers. It's the latest move for Tesla into the mass market this year. Musk has said the company is aiming to build 2 million vehicles this year, doubling 2022 production.Tesla went into 2023 with bloated inventory – the opposite problem most of its competitors were facing.