Authors fear future of BookTok as ByteDance launches book company

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 23 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 12%
  • Publisher: 51%

South Africa News News

Tiktok parent company ByteDance wants to capitalize off the success of BookTok but authors worry it might ruin BookTok in the process

they're concerned the social media company will unfairly promote their own books.

But with TikTok's algorithm-driven feed, which does not always reward even the most dedicated content creators, authors told the Times they're concerned ByteDance may choose to use user data to promote their own books from 8th Note Publishing over books that may otherwise find success naturally. Meanwhile, publishing experts say there's a difference between going viral and getting readers to actually purchase a book.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in ZA

South Africa South Africa Latest News, South Africa South Africa Headlines