Olaplex has definitely become one of the cult favourite products of the hair industry, with everyone from celebrities to influencers to stylists swearing by it for helping give them glossy, healthy locks.
The latest brand to offer an affordable version is HeadShock, which has just released its Plex System Smoothing Infusion Healthy Hair Essentials line, with the full range now available at budget-friendly supermarket B&M. Key ingredients in the range include pro-vitamin B5, Avena Sativa, and botanical oils including argon oil, jojoba oil and chia seed oil which work together to moisturise and hydrate dry and damaged hair, and restore damaged hair cuticles to add elasticity to your locks. They also strengthen and reinforce your hair to increase suppleness and help protect it from future damage.