Freshman athletes are earning twice as much per NIL deal than other college athletes, according to Opendorse.Here are other key takeaways from the second year of NIL.
Opendorse estimates NIL market spending hit $1 billion in year two and will reach $1.17 billion next year, thanks in part to collectives. "There's a lot of posts and activity and work being done on the commercial side compared to collectives," Keller told Insider."But on the flip side, the money associated with the activities that are done by collectives is significantly higher."
Here are three other takeaways from the new Opendorse report, which analyzed NIL transactions on Opendorse's platform from July 2022 to June 2023 compared with the previous year:Freshman athletes earned 521% more per NIL deal than they did the previous year, Keller said.